Elevate. Transform. Grow.
Power your capital plans with best in class practices and strengthen your bottom line.
Portfolio strategy & location intelligence for retail networks
Cost-saving capital project audits and process improvements
In-house team coaching on design & construction standards
Reimagining spaces for landlords & developers
With over 25 years of experience in real estate, design and construction, we have the expertise to assist you with your capital strategy. From portfolio analysis and concept development, through construction to facilities handover – we see the big picture. We know it’s the small steps that matter. We’re here to help.
100%
Client success rate
$2b+
Capital projects
25+ years
Experience
What Sets Us Apart.
Our expertise lies in strategic advisory for retail real estate, design, and capital project execution. With over two decades of industry experience, we help organizations reimagine their physical footprint, optimize portfolios, and deliver high-impact projects that align with evolving customer expectations and business objectives. Whether repositioning anchor spaces, refining capital investment strategies, or leading multi-site rollouts, we bring a data-informed, design-forward approach that drives efficiency, value, and long-term growth.
How We Help.
We provide end-to-end services that help retail organizations unlock value, streamline execution, and design for the future. From strategic real estate advisory and capital planning to full-scope design and construction leadership, we align physical assets with business goals and maximize ROI. Our customer-centric approach reimagines traditional formats through experiential design and innovation, while our operational expertise improves efficiency, reduces costs, and builds scalable processes that empower internal teams.
Our Specialties.
We specialize in retail, commercial, and healthcare design and construction, tailoring project standards to align with strategic goals. Our expertise includes optimizing portfolios, guiding high-impact investments, reimagining physical spaces, and streamlining project delivery to drive efficiency and maximize value.
What We Do Best.
01
Strategic Retail Real Estate & Capital Planning
We have deep expertise in network optimization, asset repositioning, and capital strategy development across multi-banner portfolios.
With our experience we help clients identify underperforming assets, advise on right-sizing, repositioning, or divestiture, and align real estate decisions with long-term business goals.
02
End-to-End Design & Construction Leadership
We have successfully managed the full project lifecycle – from concept and design to construction and handover for complex, high-budget, and high-volume rollouts.
Our approach supports clients with design strategy, construction management, vendor negotiation, and delivery oversight to ensure on-time, on-budget outcomes.
03
Stakeholder Alignment & Cross-Functional Leadership
Our expertise in bringing together operations, finance, merchandising, and executive leadership drives aligned decision-making.
We facilitate strategic planning sessions, bridge cross-functional priorities, and help clients accelerate buy-in for major initiatives.
04
Operational Efficiency & Best Practice Development
We have a history of unlocking cost savings, optimizing workflows, and establishing enterprise-wide design, procurement, and project standards.
By evaluating current state operations, we can identify opportunities, and implement scalable frameworks to improve capital project performance.
05
Customer-Centric Innovation & Design Thinking
Our design thinking approach is backed by IDEO and Ivey credentials, focused on rethinking physical environments to better serve evolving consumer behavior.
Through innovation workshops, we can guide retail transformation initiatives, and advise on how to repurpose anchor spaces or create experiential formats that drive traffic.
06
Change Management in Large-Scale Organizations
We understand how to navigate complex corporate environments and how to lead through transformational change at enterprise scale.
By working closely with our clients we can guide them through large-scale refreshes or transitions with minimal disruption while building internal capacity and resilience.
Build to Optimize. Design to Scale.
Our assessments reveal untapped opportunities to improve your processes and elevate project outcomes.
SMARTER STRATEGIES. FASTER RESULTS.
We dive into the details and tailor a program to save you valuable time – often shortening project schedules by several weeks or even months.
CUT COSTS, NOT CORNERS.
Working more efficiently and strategically can significantly reduce overall costs. We help your team implement streamlined processes and build the tools needed for long-term success.
We find the pieces to the puzzle.
Meet Our Founder
With more than 25 years immersed in the real estate, design and construction realm, Babie brings an abundance of wisdom and proficiency in project management, process enhancement, capital planning, and design. Her portfolio encompasses various sectors including luxury retail, exhibition, healthcare, grocery, pharmacy, residential, and hospitality. With extensive hands-on experience and credentials including a Project Management Certificate, an MBA in Retail and Commercial Development, and a Certificate in Creative Leadership, she brings a practical, solutions-focused approach to complex challenges.
Success Stories.
❞
I worked with Babie for years across a variety of complex real estate and construction projects – those projects were always comprehensively planned, managed and delivered in a transparent fashion – her deep knowledge and experience in the space always made her a pleasure to partner with.
Doug Bryce
Head of Product & Platforms, Manulife
❞
Babie embodies a unique mix of traits: she naturally elevates discussions, tackles problems pragmatically, and fearlessly voices opposing viewpoints when needed. She grasps the core business issues, focusing on practical solutions. Her knack for analyzing problems and providing insightful perspectives makes her indispensable in tasks demanding critical thinking and strategic prowess.
Daksa Mody
SVP & COO, PC Bank
❞
Babie is a true partner in every sense of the word. She consistently took the time to listen and understand our unique business needs and then she provided thoughtful recommendations and solutions. Babie is comfortable dealing with the contradictory and conflicting priorities that often face us in retail spaces and she is an expert at identifying creative solutions that meet multiple business needs. This is such a key skill when we have to do more for less and exceed our clients’ expectations. Also, in addition to being one of the smartest people I know, Babie has a great sense of humour and she is an absolute pleasure to work with.
Jennifer Casu-Morin
President, NSM Canada
Contact Us
We’ll customize your project plans to help you deliver tangible results.
Email: info@propellerconsulting.ca
Telephone: (416) 219-6455